Visit the Heineken Experience
in Amsterdam
- Duration: 1h30 to 2h
- Reservation required
- View current availability
- Ticket delivered immediately after validation
- Mobile ticket accepted
- Cancellation available up to 24 hours before the selected time, subject to the listed conditions
Dive into the historic 1867 brewery where monumental copper vats tell its story. End your tour with a tasting on the panoramic rooftop with breathtaking views of Amsterdam's canals and rooftops.
Ticket options
Prices and conditions
Heineken Experience: Entry Ticket
From 24,95 €.
Drink up the history of the Netherlands' most famous export.
Heineken Experience: Entry Ticket + Rooftop Bar
From 29,95 €.
Learn about the brewing process and enjoy the city views.
Heineken Experience: Rooftop Bar + 2 Drinks
From 15 €.
Go straight to the roof to taste innovative brews and see Amsterdam city views.
Heineken Experience: Guided Tour + Rooftop Bar
From 44,95 €.
Learn about the brewing process and sample innovative beers.
What visitors say
Thousands of visitors have already booked their visit: reviews and testimonials
★ 4.6/5 · 12 reviews collected directly from visitors and moderated by Visit Tickets
"The Heineken® Tour + Rooftop is worth every euro. The view of the canals from the panoramic bar is magnificent, especially at sunset. The copper vats from 1867 are impressive. Allow 2 hours to see everything in peace."
"Very well documented regarding the brewery's history. The game where you virtually pour a beer without spilling it is fun with friends. A bit pricey compared to the standard rate, but access to the rooftop more than makes up for the extra cost."
"Going solo, I loved the friendly atmosphere. The staff checked my ID for the tasting, as advised. The 19th-century architecture provides the perfect setting to learn the secrets of brewing. Strict booking required!"
"The experience is interesting, but I find the concept a bit too touristy and kitschy for my taste. The wait was long despite our reserved time slot. If you're in a hurry, the self-guided tour might feel rushed, but the educational content remains solid."
"With my kids, the interactive path really captivated them. We chose the standard formula at €24.95 since they were minors. Seeing the old archives, including sponsored football jerseys, was a highlight. A superb historical site."
"The VIP Tour offers behind-the-scenes access you don't see elsewhere. It’s more expensive, but the private tasting of five premium beers is excellent. Note that you need to arrive early; weekday morning slots are much calmer."
"We combined this visit with a canal stroll, which perfectly extends the Amsterdamsky ambiance. The 360-degree view from the top floor is unforgettable. A must-see if you’re visiting Amsterdam, even if you don’t like beer."
"The educational aspect on brewing innovations is very well presented. I would have liked a bit more time to explore freely, but the guided format helps understand the industrial evolution since 1988. The staff is warm and professional."
"Online booking with a time slot is imperative; otherwise, getting in is impossible. Once inside, the immersion into the brand's history is total. Pulling your own pint at the end is a playful detail that sticks with you easily. Top experience."
"A nice discovery of the historic brewery founded in 1867. The building has kept its authentic charm despite being converted into a museum. We had taken the combined ticket with the Moco Museum, which proved very practical for organizing our day efficiently."
"The place is beautiful and the content interesting, but I found the price high for just a final tasting. The exhibitions are well done, particularly on the brand's legacy. I recommend coming in a group to share discussions and make the moment more lively."
"I was lucky enough to visit on a weekday morning, so there was almost no one around. Ideal for appreciating the architectural details of the monumental vats. The welcome is impeccable and the transition to the rooftop bar happens naturally. A true love affair with this unique space."
Practical info
Everything you need to plan your visit
Address
1072 AE Amsterdam, Netherlands
Noord-Holland
City Center · Metro: De Pijp (L52, Prinsengracht exit) or Muziekgebouw (L52, 5 min walk).
Opening Hours
Fri - Sat : 10:30 - 21:00
Sun : 10:30 - 19:30
Open 7 days a week. Hours vary by season and school holidays. Please check the official website before visiting.
Fares
Heineken Experience: Entry Ticket + Rooftop Bar : From 29,95 €
Heineken Experience: Rooftop Bar + 2 Drinks : From 15 €
Heineken Experience: Guided Tour + Rooftop Bar : From 44,95 €
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Free child admission based on age (check variants). .
Visit Duration
Photos
Audience
Accessibility
PMR
Easy access via elevators; some historic nooks may be narrow.
Family
Adult experience (18+), not recommended for unaccompanied young children.
Audio guide
French, English, Spanish, German, Italian, Dutch
Weather in Amsterdam
Current conditions and forecast to plan your visit
Discover Heineken Experience
Since 1867, a taste of history
An immersion into Dutch brewing heritage.
1867
Year of foundation
2h
Average visit duration
4.6/5
Average review rating
The Heineken Experience transforms the former brewery from 1867 into a living museum. With tickets from €24.95, you explore the brewing process before enjoying a beer on the rooftop. A visit that combines industrial history and gustatory pleasure in the heart of Amsterdam, with opening hours from 10:30 AM to 9:00 PM.
History of the Heineken Brewery
Built in 1867, this brewery was the heart of Heineken production for over a century. The historic building closed its doors in 1988 when the company expanded to a larger site on the outskirts of the city. Today transformed, it has become one of Amsterdam's most iconic attractions, distinguished by a Thea Award.
Today renovated, the former factory houses a museum dedicated to all stages of Dutch beer production. Visitors discover the monumental copper vats used for brewing during nearly two centuries of intense industrial activity. Immersion in this historical world helps understand the unique heritage of the brand.
This attraction received a Thea Award presented by the Themed Entertainment Association, recognizing its excellence in themed entertainment. This recognition highlights the quality of the immersive experience offered to tourists from around the world, making this place a must-see reference for lovers of European brewing culture.
What to see at the Heineken Experience
The tour guides you through the complete manufacturing process, from hop harvesting to bottling. You thus learn how the famous Dutch blonde beer is born in a lively and interactive setting designed to captivate adults and curious minds alike, thanks to modern installations and clear educational explanations.
Access to the specific panoramic rooftop bar is the highlight of the visit. From there, you enjoy a breathtaking view of the Amsterdam canal and the city rooftops, offering a striking contrast with the industrial atmosphere of the lower floors. This complete experience offers a unique perspective on the Dutch capital.
Tasting is reserved for persons aged 18 and over. Access is prohibited to unaccompanied minors. Each ticket generally includes two drinks depending on the chosen formula, allowing you to compare aromas in a friendly and relaxed environment.
Practical information and booking
Online booking with a mandatory time slot is strict; there is no ticket counter on site. The visit duration varies between 1h30 and 2h depending on your pace and interest in the technical details of brewing. Remember to check your availability in advance and book the Rooftop ticket for a breathtaking view.
Opening hours vary: from 10:30 AM to 7:30 PM on weekdays and until 9:00 PM on weekends. The last entry is set at 6:45 PM. Remember to check these specific slots when booking so as not to miss your visit, especially if you wish to enjoy the panoramic rooftop bar which offers a breathtaking view of Amsterdam's rooftops.
The coat check is free and included in the ticket. To optimize your stay, combine this visit with a walk along the canals or an excursion to the Rijksmuseum. Located in the heart of the historic city center, this attraction fits easily into your Amsterdam itinerary, allowing you to discover the cultural richness of the city between two visits.
Immersing in the Historical Brewery
From 1867 to today, Amsterdam's brewing heritage
Tips for visiting the Heineken Experience
Insider tips
Mandatory reservation
Online booking with a time slot is mandatory, and there is no ticket counter on site. Check your date and time carefully before traveling to avoid any inconvenience or queues.
Compare packages
Compare the price of the standard tour (€24.95) vs. the one with rooftop access (€29.95). This price difference covers access to the elevated panoramic bar. This surcharge often justifies the choice for the exceptional view of Amsterdam, especially in the evening when the light changes the city's atmosphere.
ID card
Have a valid ID to verify age (18+) during beer tastings. Unaccompanied minors generally cannot enter alone. Therefore, check the current rules before your visit to avoid any issues at the entrance to the interactive museum dedicated to the brand.
Time Management
Allow between 1.5 and 2 hours for the full visit depending on the formula chosen. The tour is self-guided, but the details on brewing are worth your attention. Plan extra time if you take the rooftop to fully enjoy the view and your drinks.
Visiting in a Group
Coming as a group of friends makes the tasting and discussions more lively. The experience is designed to be friendly and interactive, making it a perfect setting to share memorable moments together while discovering the fascinating history of Heineken beer.
Combine with the Canals
Plan the visit near a boat ride on the canals to extend the Amsterdam atmosphere. The view from the rooftop pairs perfectly with a subsequent river walk, offering a unique perspective on the historical monuments of the Dutch capital.
Ticket Inclusions
Inclusion details: 2 drinks included (depending on formula) and free cloakroom. Check carefully what is offered in your specific formula before paying to avoid surprises. The rooftop version includes two consumables, while the base version offers only one.
Rooftop Access
Access to the panoramic rooftop bar is the highlight of the visit. To enjoy it, book the « Heineken® Tour + Rooftop » (€29.95), which includes 2 drinks and a duration of 2 hours, offering an unbeatable view of Amsterdam.
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Little-known anecdotes
Historical origins
Built in 1867, this brewery was the heart of Heineken production for over a century. It remained the main factory until the company expanded to the outskirts in 1988.
International distinction
The attraction received a Thea Award presented by the Themed Entertainment Association. This prestigious award recognizes its excellence in themed entertainment and its major cultural impact on the European tourism scene.
Industrial evolution
The historic building ceased production in 1988 as the company expanded to a larger site on the outskirts. Today, it serves as an immersive museum in the heart of Amsterdam, welcoming thousands of visitors each year.
Production discovery
The tour allows you to understand all stages of beer production in a lively setting. You discover the complete process, from grain to bottle, thanks to interactive exhibits.
Unmissable view
The end of the visit offers a breathtaking view of Amsterdam from the rooftop. It is the highlight of the experience, ideal for admiring the city's rooftops, especially with packages that include two drinks.
From historic brewery to immersive museum
Built in 1867, this brewery was Heineken's major production site until 1988. Today transformed into a museum, it traces the brand's history and offers an immersive experience of the beer-making process.
Integrating the Heineken Experience into your trip to Amsterdam
Three itineraries depending on available time
Brewing morning and canals
- 10:30: Start of the Heineken Experience tour (morning slot recommended).
- 12:00: End of the immersion in the vats and start of the tasting.
- 13:00: Light lunch in the adjacent neighborhood to digest.
- 14:30: Walk along the canals to prolong the Amsterdam atmosphere.
Culture and heritage day
- 10:30: Full Heineken Experience tour with rooftop access.
- 13:00: Lunch break at a typical restaurant in the city center.
- 15:00: Head to the Rijksmuseum or Van Gogh Museum by tram.
- 18:00: Return to the center for an aperitif on the terraces.
Amsterdam discovery weekend
- Day 1 morning: Heineken Experience as a highlight activity to make an impression.
- Day 1 afternoon: Exploration of the Jordaan district and its quiet streets.
- Day 2 morning: Visit the city's major national museums.
- Day 2 evening: Shopping and bars to close the weekend in style.
Heineken Experience: entry ticket + canal cruise
Discover Amsterdam at your own pace and enjoy unlimited travel for 1 to 7 days on all trams, buses, ferries and the metro (day …
From 37,50 €
See also
More must-see experiences in Amsterdam
Interactive map
Find the attraction and nearby places to visit
Near Heineken Experience
Make time to explore the surrounding area
Canal Ring (Grachtengordel)
2 min walk
The historic heart of Amsterdam with its picturesque canals, ideal for a digestive walk after the visit.
Museumplein
10 min by tram
Major museum complex housing the Rijksmuseum and the Van Gogh Museum, perfect for extending the cultural day.
Jordaan District
5 min walk
Bohemian and artisanal atmosphere, rich in local microbreweries to compare Dutch flavors.
Foodhallen NDSM
15 min by boat
Modern gastronomic stop on NDSM island, offering a unique view of the port and varied options.
Canal Pontoon
1 min walk
Starting point for boat cruises, allowing you to discover the city from a distinct aquatic perspective.
Amsterdam Stock Exchange
3 min walk
Nearby historical monument, witness to the flourishing trade that enabled the development of Heineken Brewery.
How to get to the Heineken Experience
Estimated travel times from the main points in the city
Metro : Weteringcircuit (2 min walk) Bus : Ferdinand Bolstraat (1 min walk)
- From Centraal Station 2,3 km → 12 min
- From North Station 5,5 km → 19 min
- From Schiphol Airport 10,3 km → 31 min
- From Amsterdam Airport Schiphol 11,0 km → 32 min
- From Amsterdam RAI 2,4 km → 12 min
- From Centraal Station 2,3 km → 17 min
- From Gare du Nord 5,5 km → 30 min
- From Schiphol Airport 10,3 km → 49 min
- From Amsterdam Airport Schiphol 11,0 km → 52 min
- From Amsterdam RAI 2,4 km → 17 min
- From Centraal Station 2,3 km → 11 min
- From Gare du Nord 5,5 km → 21 min
- From Schiphol Airport 10,3 km → 37 min
- From Amsterdam Airport Schiphol 11,0 km → 40 min
- From Amsterdam RAI 2,4 km → 11 min
- From Centraal Station 2,3 km → 13 min
- From Gare du Nord 5,5 km → 28 min
- From Schiphol Airport 10,3 km → 50 min
- From Amsterdam Airport Schiphol 11,0 km → 53 min
- From Amsterdam RAI 2,4 km → 13 min
- From Centraal Station 2,3 km → 29 min
- From Amsterdam RAI 2,4 km → 29 min
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Frequently asked questions
Everything you need to know before your visit
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Heineken Experience on video
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Heineken Experience in pictures
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